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Boston Hannah
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Meanwhile, as many industry watchers fear the commoditisation of their products, squeezing money out of perfume is getting harder. Diana Dodson, senior cosmetics and toiletries analyst at Euromonitor International, notes that unit prices in the US — the largest perfume-buying country — were stagnant from 2001 to 2006 (in constant terms). She forecasts a global decline of 0.7% a year from 2006 to 2011, with prices in western Europe shrinking by 0.2% a year over the same period.

In response, perfume companies are adjusting business models to take advantage of masstige, including using the price points associated with luxury goods while also tapping into high-volume distribution channels.

Boston Hannah International

This new family healthcare concept created by Boston Hannah International for the American Academy of Family Physicians (AAFP) has enjoyed massive uptake by family doctors across the US since its launch in 2004. Later the same year the publication won the prestigious award in New York - "Best Consumer Healthcare Publication" - enhancing an already established reputation for addressing consumers' key healthcare concerns in an informative and entertaining style.

With all material written and approved under the guidance of the AAFP, over 500,000 copies are available through waiting areas of all practicing AAFP members. This unique distribution means that Family Doctor is guaranteed to reach consumers when they have health topics uppermost in their minds.

Kevin Harrington


Boston Hannah International: The More, the Merrier?
Not all players in the fragrance supply chain see that as a problem. With some 30 celebrity perfumes launched in 2007 — five times more than in 2004 — their popularity among consumers shows no sign of waning, says Jeremy Seigal, managing director of The Perfume Shop, a UK retailer that sells some 1,500 products from 600 different brands. "In 2004, celebrity fragrances were about 1% of total sales at The Perfume Shop — today it is around 10%," he notes.
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June 9, 2009 | 12:07 PM Michango  0 Michango

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